With operations in Toronto and Montreal that include FCB Health (healthcare marketing), Fuelcontent (content creation), FCB/SIX (CRM) and Segal, (licensing) FCB Canada was named Digital Agency of the Year in 2016, 2017, and 2018 by Strategy and is the most awarded Canadian creative agency at Cannes Lions 20 (winning 23 Lions). With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With total assets of $807 billion as of January 31, 2019, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.įCB (Foote, Cone & Belding) is a global, fully-integrated marketing communications company with a heritage of creativity and success dating from 1873. Serving customers for 200 years and counting, BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America. Partner, Integrated Investments US: Jennifer Lyon Partner, Portfolio Management US: Andrea Hable Manager, Portfolio Management US: Nicholas Pantano
Manager, Connection Planning: Katey Gault Group Creative Directors: Andrew MacPhee & Jeremiah McNamaĪrt Directors: Michael Morelli & Ben PlayfordĬopywriters: Austin Marrow, Marty Hoefkes, Josh HaupertĪrt Directors: Sanna Kula, Perle Arteta & Gira MoinĬopywriters: Scott Sickle, Sara Radovanovich & Nimy LeshinskiĬasting Director: Tristan Abraham & Andrew Hayes Senior Advertising Manager: Shelley JohnsenĪssistant Advertising Manager: Geoff HutchinsonĬhief Creative Officer: Nancy Crimi-Lamanna Brand and Sponsorships Advertising: Michael Sandersĭirector, Canadian Brand and Sponsorships Advertising: Deny Soto VP North American Brand & Enterprise Content : Jennifer Carliĭirector, U.S. The campaign will be amplified digitally and on social media. The second spot, which promotes the BMO Harris Smart Advantage Account, will air in May, when the spots will also debut in Canada with an ad promoting the Cashback Mastercard. The first ad promotes high-interest savings.
#BMO SNAPS COMMERCIAL TV#
with two TV spots starring the Chicago native. For us, Lamorne was the perfect choice,” said Nancy Crimi-Lamanna, CCO, FCB. “As we looked for a character to personify the brand, we needed someone who was approachable and witty, but also trustworthy. The campaign builds on the brand’s existing BMO Effect work, emphasizing the bank’s commitment to customer service and digital innovation.
This work brings that idea to life through Lamorne’s friendly, go-out-of-his-way-to-help approach and the humor of the help desk appearing in unexpected situations,” said Jennifer Carli, VP North American Brand & Enterprise Content, BMO Financial Group.
“At BMO, we’re committed to helping our customers on their terms, in a human and personal way. Situations range from a date night at a restaurant, to a couple relaxing in a pool. Over the course of the campaign, Lamorne will play a BMO employee, showing up with his Help Desk in unconventional settings to provide people with helpful advice whenever, wherever they need it. March 27, 2019, Chicago – Today, BMO introduces “New Girl” actor Lamorne Morris as its new spokesperson in its latest campaign created by FCB. Actor Lamorne Morris gets behind the desk as helpful BMO bankerīMO launches a new face in its evolution of the BMO Effect
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